Introduction The DMA North Regional Manager and the Regional Council represent the interests of DMA members in the North with particular focus on business development, best practice, events and PR.

Tony Kane Chair, DMA North Council

The Council seeks to maximise the use of direct marketing within the geographical area and has established itself as an authoritative source of information and comment on the use and benefit of direct marketing in the region. There is a comprehensive programme of events, both educational and networking for the benefit of the direct marketing community. DMA North has also forged strategic links with key other local trade bodies and associations to add value for members. The DMA's objective is ‘to maximise value for our members, whilst maintaining and enhancing business and consumers' trust and confidence in the direct marketing industry.’