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Case Studies

DMA West members produce a wide variety of excellent work, across various media for many well known UK and international brands. Here are some examples of that work.

Available Documents

	Sainsbury''s Bank case study (Published: 4 Oct 2007 - 28KB) A case study from Occam describes how they brought extensive cost and time efficiencies to Sainsbury’s Bank’s database marketing programme.
	Evaluating recruitment campaigns - a public service case study (Published: 4 Oct 2007 - 25KB) With a variety of data sources and low levels of evaluation in their marketing campaigns, one Government agency asked data solutions provider Occam to consolidate their data and provide a tracking path for recruitment response. This case study shows effective management delivered results…
	Innovation insight (Published: 3 Oct 2007 - 29KB) West-based agency Proctor & Stevenson shares some PURLs of wisdom